Sarah Cook, Founder & CRO
Soon after Rooted Lyfe’s launch Sarah joined the team in a co-founding role by becoming connected to its purpose and contributing as an integral part of the company’s early development. Sarah’s dream as a child was to become a veterinarian so she could help animals (and, by extension, their owners) feel better and healthier. During the course of her studies in Animal Science she turned her focus toward treating in the most natural/holistic and affordable ways possible, which led her to reevaluate her career path. Having been plagued by anxiety and panic attacks since the age of six, Sarah spent years on medication which would eventually lose its efficacy even after increased doses, and in the end make her feel worse. It wasn’t until she did extensive research on CBD that she found a way to treat her anxiety naturally and without side effects.
This experience helped her realize the difficulty that consumers face when trying to find a CBD brand that can be contacted with questions, and that offers reasonable pricing as well as free educational resources. She found one company that was able to offer all of the above but she didn’t love their product, although it gave her some immediate relief. Through a family member, that led Sarah to Rooted Lyfe, where she not only found the information she needed to feel comfortable, but also a product that was derived from hemp grown organically in the USA, free of pesticides and GMOs, and carefully processed – so much so that she could put her significant selling talents behind it and sell it to others.
Today, Sarah provides CBD education at local seminars, online webinars, tradeshows, industry events, community events/festivals, and more. She passionately promotes Rooted Lyfe wherever she goes, in the spirit of helping anyone she can to find their balance with CBD.